Pickleball has long been associated with older players, but that perception is rapidly changing. According to the Sports & Fitness Industry Association (SFIA), pickleball is the fastest-growing sport in the U.S. for the third year in a row, with a staggering 158.6% growth from 2020 to 2023. While older players still make up a significant portion of participants, younger demographics are joining in at record rates. In 2023, nearly 50% of all pickleball players were under the age of 35, proving that the sport is no longer just for retirees.
But what’s driving this surge in younger players?
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1. Fast-Paced and Competitive
Pickleball is a mix of tennis, badminton, and ping pong, creating an exciting, high-energy game. Young athletes crave fast-paced sports, and with professional pickleball tournaments now offering prize pools exceeding $5 million annually, the sport is becoming a legitimate career path for elite players.
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2. Accessible and Easy to Learn
Pickleball is incredibly beginner-friendly. Research shows that 66% of new players find it easier to learn than tennis, thanks to its smaller court size and slower-moving ball. Schools and colleges are also introducing pickleball into their PE programs, with over 1,500 U.S. high schools and universities adding it to their curriculum.
3. Social and Community-Driven
Pickleball is not just a sport—it’s a social event. A survey by Pickleheads found that 70% of players say the sport has helped them make new friends. With the rise of dedicated pickleball clubs and leagues across the country, young players are finding a welcoming and competitive community to be part of.
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4. Great for Cross-Training
Many young athletes from other sports, especially tennis, are transitioning to pickleball. A recent USA Pickleball survey found that 30% of new pickleball players previously played tennis, as it provides excellent hand-eye coordination training with lower impact on the joints.
5. The Influence of Social Media
Social media has been a game-changer for pickleball’s popularity among younger players. Hashtags like #pickleball have amassed over 2 billion views on TikTok, with viral clips of rallies, trick shots, and pro matches attracting new fans daily. Top influencers and celebrities—including LeBron James, Tom Brady, and Drake—have even invested in professional pickleball teams, bringing more attention to the sport.
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Final Thoughts
With nearly 9 million players in the U.S. and growing, pickleball is no longer just a pastime for retirees—it’s a sport that is dominating all age groups. As younger generations continue to flock to the courts, the future of pickleball is looking brighter than ever.
If you would like to get your students involved with the fastest growing sport, check out the links below.
https://sarasotayouthpickleball.org/service/
Thank you for reading,
Pickleball Terry-941-400-0978
Sarasotapickleball.com
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